Today we pitched the ‘Fitness App’ advert for the class in the form of a Google Slides presentation. The teacher told us that our advert making skills had come on a lot since the beginning of the course, which is an encouraging sign. I hope that my skills as a film maker in general will have improved by the time the course is finished. Below you can see the feedback for our advert.
Advert Brief
| Criteria/Content | Tick | Comments |
| Have the group produced a logo and strapline and do you think its effective? If so how? | Clearly shown the logo and tagline and it makes me understand what the product is.
It is a clean, simple design that catches the eye. |
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| Have they successfully showcased synergy throughout the campaign? | All the people presenting spoke well throughout the presentation even though it was a little awkward transitioning between each person. The presentation was very clean cut using all the same colours and font throughout. | |
| Is the product that is being advertised clear in the commercial? | Product is being advertised clearly, and very easy to follow and understand. | |
| Who is the target audience for the commercial, do you think the advert successfully appeals to the target audience, if so how have they done this? | Both genders, is a good target
16 & 25, the age range is too broad, maybe 16-20 year olds. I would’ve liked to see the questionnaire to congregate the best suited results for a target audience. |
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| Has it been made clear where the app can be purchased? | They showcased the app well with a promo video and explain further in detail what the app involves, However they never said where you can download the app or where it will be available. | |
| Have they successfully understood codes and conventions? | They meet the common expectations of those that want to get fit but do not want to go to the gym. | |
| Have they successfully used editing techniques to enhance the advert? | LV – No they have used very basic cutting between shots, although they have used editing footage onto a phone there is no editing techniques used. | |
| What do you think the strengths are of the advert? | I think the strengths of the advert are that the music fits very well with the exercise app, as it is about being “stronger”. Also they show examples within the advert on how their app should be used. | |
| What constructive feedback can you suggest that would improve this advert? | LV – I would suggest to make the advert more lively and enthusiastic as they are trying to focus on people trying to get fit and i think it would’ve been beneficial to use a more enthusiastic approach as i think it would’ve connected to their audience more. |
Creating this advert was a good experience. I wrote a fitness questionnaire for people to fill in.
The Film Student Diary 