Work on Augmented reality

Last week we learned about augmented reality. In the upcoming weeks we will be making a music video and will also create a tour poster. The poster will have an element of augmented reality in it. So in preparation we did some work on augmented reality. We listened to a presentation on the topic. Once it was finished we were then placed into groups and were asked to do some research into augmented reality. We each looked up various different augmented reality campaign adverts on YouTube, looking at what was successful about the campaigns and what the limitations were.

I looked at several campaigns for Augmented reality. One that really inspired me a lot was the BBC Frozen Planet Augmented Reality – created by INDE. This campaign is particularly successful because of what it promotes. It’s in a museum with an environment that’s made to look and feel like Antarctica. The virtual reality makes it look like you can really see polar bears, whales and penguins which will make people very excited to go to it. This particular form of augmented reality got me very excited and I even wanted to experience it for myself. I saw families (featured in the video) that were behaving as if they could see animals right in front of them even though they weren’t really there. They were animals on a screen in front of them, and the experience was very 3D like and it made it look as if the animals really were in front of them (literally and not just figuratively). I imagine it must be a very exciting experience no one would want to miss.

This attraction features several engaging experiences including the augmented reality. It also has very interactive displays, soundscapes, interactive ice walls and feature displays. This experience delivers a vision of polar bears, landscapes, sea life and wildlife all through the use of technology. There is also the Streetmuseum app which is very successful because it is educating children about different animals and their habitats (in a very fun, fascinating, exciting and engaging way). It also gives people the chance to interact with technology in a way that they wouldn’t see every day.

I don’t believe it has any limitations (aside from you not being able to touch the animals but that’s to be expected) or disadvantages. It is completely perfect! If you wish to try the experience out for yourself, you will definitely get your money’s worth if it’s as good as I think it is. This shows how great of an experience augmented reality is and how it’s such a big step in the right direction. It’s a big step for mankind and makes me wonder if they will be able to take this technology further in the future.

You can watch the video of the campaign below, which I would definitely recommend.